Quinta do Lago Fits the bill for Captain McGinley

European Ryder Cup Captain Paul McGinley has hailed Quinta do Lago’s new TaylorMade Fitting Center as one of the best in Europe after officially opening the state-of-the-art facility to a packed audience at the Portuguese resort.

McGinley interrupted his hectic schedule to fly out to the award-winning Algarve destination, where the golf course holds the prestige of being an official ‘European Tour Course’, to launch the new centre and show the full range of facilities available to both amateurs and professionals.

The European Tour star received warm applause from the crowd, which included journalists from all over Europe, juniors, club members and residents, after taking part in a media question-and-answer session before leaving the audience spellbound with a demonstration of his full repertoire of shots.

Situated at Quinta do Lago’s Paul McGinley Golf Academy – the only one of its kind in the world – the fitting centre gives golfers the chance to enjoy the ultimate club-fitting experience by providing them with the tools and techniques used on the professional Tours.

McGinley said: “This is a big day for me, Quinta do Lago and TaylorMade and the new fitting centre is something that we are all very proud of. Amateurs can now get the same experience as professionals have had for the last 20 years when getting a new set of clubs fitted, and they have the potential to use exactly the same equipment that we use.”

The TaylorMade Fitting Center, the only one of its kind in Portugal, is operated by trained TaylorMade technicians, and offers golfers a custom-fitting experience testing hundreds of club head and shaft options, ensuring the best combination for every player’s swing. The Fitting Center also has a fully equipped Tour standard workshop.

Sean Brady, TaylorMade’s Brand Experience Manager in Europe, said: “I think Quinta do Lago has done an incredible job here in producing a very special facility. The fitting centre here is our main way of showing what TaylorMade can do and offer, while giving the consumer a really great experience.”

John Dwyer, Chief Executive at Quinta do Lago, added: “Quinta do Lago has established a pedigree for excellence over the years and we realise how important it is to modernise and change so that we can continue to fulfill our aim of offering visitors a one-stop for golf, leisure and lifestyle. When we first looked at building the Fitting Center three-and-a-half years ago, we did our market research and tried to work out what was the best way to take this forward. Paul and TaylorMade were the logical choices to partner with and we’re delighted with the final result.”