Vacancy: Social Media & Community Manager

<strong>Job Title:</strong><strong>Social Media & Community Manager                                             </strong>

<strong>Reports to:<em>    </em>Managing Editor, europeantour.com</strong>

<strong>Department</strong><strong>:  Television, Digital Media and Technology</strong>

<strong><span style="text-decoration: underline;"><br />
LOCATION:</span></strong>

<strong>Office: </strong>Within the Broadcasting, Digital Media and Technology department in the main European Tour Headquarters at Wentworth.

<strong>On location: </strong>At occasional European Tour, Challenge Tour or Senior Tour events.

<strong>Home:</strong>For tournaments and events out of office hours.

<strong><span style="text-decoration: underline;"><br />
JOB PURPOSE</span></strong>

To develop and implement the European Tour’s Online Social Media and Community Strategy to grow the Tour’s online fan base, foster online relationships around the Tour and manage fan engagement and interaction across social networking sites and community forums.

<strong><span style="text-decoration: underline;"><br />
SCOPE/DIMENSIONS</span></strong>

This role coordinates with all internal departments particularly digital, media communications, marketing and sales teams, our digital partners at Deltatre and television producers at European Tour Productions to support their respective missions, ensure consistency in voice and cultivate a strong community around the brand. Key point of contact to communicate, explain and deliver social media strategies.<br /><br />

<strong><span style="text-decoration: underline;">
PRINCIPAL ACCOUNTABILITIES</span></strong>

<strong>Develop Social Media Strategy – (30%)</strong>

<ul style="list-style-type: disc;">
<li>Developing and implementing the Tour’s social media strategy</li>
<li>Innovate and generate ideas on social/online media future direction based on market trends and research with a view to ‘being ahead of the curve’</li>
<li>Shape a social strategy that encompasses europeantour.com promotion, event specific promotions and online competitions</li>
<li>Identify a coherent ‘voice’ for each of our platforms</li>
</ul>

<strong>Manage Online communities and fanbase (30%)</strong>

<ul style="list-style-type: disc;">
<li>Manage communities located in social networking sites including Facebook, Twitter, YouTube, Instagram, Pinterest, Google+ and other similar social media platforms for European Tour and Ryder Cup</li>
<li>Generate compelling editorial content to enhance fan experience</li>
<li>Enhance the My European Tour  experience to grow the registered fan base</li>
<li>Manage direct communications with fans (i.e. inbox messages, direct tweets etc.) on all platforms</li>
</ul>

<strong>Monitor and Analyse (30%)</strong>

<ul style="list-style-type: disc;">
<li>Regularly feedback insights gained from community monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion</li>
<li>Monitor content output and analyse impact</li>
<li>Manage and produce regular analytics reports.</li>
</ul>

<strong>Support development (10%)</strong>

<ul style="list-style-type: disc;">
<li>Support social media development, understanding and training of the communications and digital teams and other non-social media specialists within the business.</li>
<li>Liaise with senior internal stakeholders and client Account Managers, providing visibility of social media activities and their value.</li>
<li>Provide Sales and Account Managers with the knowledge to explain social media services and concepts.<br>
<br>
</li>
</ul>

<strong><span style="text-decoration: underline;">
FRAMEWORK & BOUNDARIES </span></strong>

Has the authority to make daily decisions on what is to be included on all the Tour’s social media platforms.

Authority to select and post editorial, photos, video and audio social content as appropriate from all available sources.

<strong><span style="text-decoration: underline;"></span></strong>

<strong><span style="text-decoration: underline;"></span></strong>

<strong><span style="text-decoration: underline;"></span></strong>

<strong><span style="text-decoration: underline;"><br />
KNOWLEDGE & EXPERIENCE</span></strong>

<span style="text-decoration: underline;">Essential</span>

• 3 years social media experience

• Experience of writing and implementing strategies

• Community management experience

• Passionate about golf

• Excellent understanding of the technical aspects of all social platforms

• Excellent written English and communication style

<span style="text-decoration: underline;">Desirable</span>

• Client facing experience

• Knowledge and experience in digital marketing. SEO, PPC, social media, analytics, websites

<strong>Additional Information:</strong>

The role includes irregular, flexible hours and working night shifts depending on the time zones where events requiring social media coverage are taking place. Therefore working hours will be tailored accordingly and will involve a combination of working in the office and at home which can vary on a week by week basis.

To apply please send your CV with a cover letter to

recruitment@europeantour.com

quoting ‘Social Media’ in the subject line.